ABOUT
Helping HR professionals and founders bring clarity, structure, and results to their people strategy.
I’m Roxana Ichim — Executive HR Manager, trainer, coach, and mentor for HRBPs and tech leaders.
With 20+ years of experience in technical industries (software & automotive), I support HR professionals and managers to move from reactivity to strategy, and from overwhelm to real influence.
I’m also the founder of the first HR Business Partner community in Romania — a space built to support, grow and challenge HRBPs to step into their strategic potential.
Who I Am
I’ve worked across startups and global organizations, leading HR teams and shaping people strategies.
From process design to leadership development, I bring both business insight and deep HR expertise to every conversation.
I’ve delivered 10+ editions of my HRBP course — a program known for its pragmatic approach and real-life impact — and coached HR professionals to grow into credible, confident partners.
What I Believe
I help HR professionals and tech founders make smarter, faster people decisions — with structure, not guesswork.
Great HR doesn’t mean doing everything — it means doing what truly matters.
Whether you’re building an HR career or a tech company, I believe in:
- Structure before chaos – People processes need clarity, especially in fast-moving environments
- Business-first HR – Strategy starts with understanding how the business works
- Tools that scale – Not generic theory, but frameworks that adapt and deliver
- Telling the truth – Even when it’s uncomfortable, honest HR builds real trust
HR isn’t just about support — it’s a business lever. One that shapes growth, retention, and team performance.
Who I Work With
HR Business Partners
who want to grow, not just deliver
Startup Founders
who want to build solid people processes
Tech leaders
managing humans, not just code
Companies
who need HR clarity, without hiring full-time
Why It Matters
In startups, you don’t have time for guesswork.
You need people practices that work — fast.
In HR roles, you can’t wait for permission to lead.
You need to step into the role, earn credibility, and shape outcomes.
That’s where I come in:
To help you build real strategic muscle, make better decisions faster, and show up with structure, clarity, and intent— whether you’re scaling a team or stepping into a new HRBP role.
Let’s work together
Explore my programs, Download a free resource, or drop me a message!
This is where your next step begins — with clarity, structure, and momentum.